Google has reportedly been growing a Lite model of YouTube Premium, which seems to be nearing its launch, according to Bloomberg. A brand new and extra reasonably priced subscription plan is predicted to be launched in nations such because the U.S., Australia, Germany, and Thailand, catering to customers preferring watching non-music video content material with out committing to the total premium expertise.
Beforehand, YouTube examined an ad-free plan beneath the identify “Premium Lite,” nevertheless it was discontinued in 2023— Nevertheless, in October of the identical 12 months, Google confirmed to The Verge that it was engaged on an improved model of this providing. Paul Pennington, a YouTube consultant, beforehand acknowledged that the corporate goals to introduce a brand new subscription tier with largely ad-free video content material whereas planning to develop its availability sooner or later. Nevertheless, particulars on the launch date, availability, and precise pricing stay unclear.
In line with leaks, YouTube Premium Lite is predicted to value $11.99 per thirty days, which is half the value of the total YouTube Premium subscription ($22.99). Not like the usual Premium plan, the Lite model should still embrace adverts in licensed music movies, YouTube Shorts, and search/shopping outcomes.
Moreover, Premium Lite won’t embrace entry to YouTube Music Premium, video downloads, or options like offline playback, background play, and screen-off listening. For comparability, the earlier YouTube Premium Lite was utterly ad-free however was solely obtainable in choose European nations, together with Belgium, Denmark, Finland, Luxembourg, the Netherlands, Norway, and Sweden.
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