It generally appears like everyone and their canine has a podcast. (Engadget does!) However why not soar on the development when the curiosity in the sort of content material has for years? Video platform YouTube could not appear to be the obvious selection for tuning in to an audio-driven format, however the firm has really change into a serious participant for podcast consumption. As we speak, YouTube that as of January 2025, it has surpassed 1 billion month-to-month energetic viewers of podcasts.
Individuals aren’t simply enjoying YouTube podcasts to their headphones, both. The corporate’s year-in-review confirmed that greater than 400 million hours of podcast content material was performed on “lounge units” throughout 2024. from Edison Analysis discovered that YouTube was the most-used platform for practically a 3rd of weekly podcast listeners age 13 and up.
This text initially appeared on Engadget at https://www.engadget.com/leisure/youtube-passes-1-billion-monthly-active-podcast-viewers-225223309.html?src=rss
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